We were inspired.

There was that ad. Remember it? It was for a cameraphone or something similar, and a father took his son's monster toy all over town taking pictures of it as if it were on buildings etc. So that's what we're doing:

Plush. Monster. Domination.

So if you're interested, go out there and get yourself a plush monster, grab your cameraphone and get snapping. Read about how to join and participate here.